"Tzibur B'nei Yisrael"'s plan is distinctive from those of other non-profit organizations in that its agenda is not particular to a specific population or subservient to an overarching ideology. Its raison d'etre is to be a vehicle for the collective will of the people of Israel.

The "Tzibur B'nei Yisrael" staff and volunteers will reach out, directly, without intermediaries, to each and every individual in Am Yisrael. Part of our task is to set into motion a "chaver mevi chaver" dynamic whereby individuals who have already been empowered by joining the "Tzibur" will turn to their friends and bring them onboard. The straightforward appeal to the individual will be "the Tzibur needs you!" Whether the individual has unique expertise, a cause he wishes to champion, or organizational skills, we will let him know that he is important and that his opinion counts.

Dreams can only be realized when we pool our resources and believe in each other. This is what the office of public affairs is about- connecting people and their dreams, and making them believe.